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News
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The Pitch is Passé
The traditional agency pitch is outdated. Philip Kok explores why clients and agencies need to rethink how they choose partners and start building the future together from day one.
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Assist Digital strengthens Northern Europe team with three strategic hires to accelerate client transformations
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Stop the megaphone commentary
Whenever an agency in our industry collapses, or an iconic name disappears, the armchair experts come crawling out of the woodwork, Philip Kok observes.
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Scale is Not a Strategy
Why A-Brands are Losing Their Grip
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The Lifeline for A-Brands
The real threat to A-brands is not inflation or price pressure, but a structural shift in trust. When consumers no longer perceive a meaningful difference, premium pricing...
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The Trust Flip: Why CX Is the Only Way Forward for A-Brands
In many categories, a majority of shoppers now believe retailer brands are “just as good” or even better than A-brands.
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The Creative Industry at a Crossroads: from Commodity to Crucial Power
The creative industry stands at a crucial turning point.
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The agency model is not dead.
